SEO Optimization for Architects: How to Get Your Website (and Projects) Rank on Google search






More than likely, you've heard the term SEO, but, for the uninitiated, SEO literally means search engine optimization - technical jargon for a set of methods used to increase your site's ranking in search results Of Google.

Now, why should you care? Well, according to this article issued by SEO gurus at MOZ, the top 3 posts in Google's search results represent a whopping 55% of organic clicks, the first point being net by more than 30%.

Think about this, more than a third of visitors click on the first result they see. Naturally, everyone wants to be number one, so we've outlined below 5 steps you can take to help improve your site's ranking.

Take inventory

The first step is to make sure your website meets the most basic SEO criteria. These things are often forgotten when new content is uploaded but play a vital role for your site to rank well. For example:

Meta Title Tags: Make sure you have set a meta-title for each page. These are very important because they bring keywords and will be displayed in Google's search results.
Meta Description Tags: Make sure you have a meta description on each page. These do not have keyword value, but are important to humans because they appear under the title of your webpage in Google.
Page Topics: Make sure you have headers on each page of your website. These are typically headers, subheadings, and page titles (that is, the title of your project).
Publishing

Google rewards websites that stay up-to-date and often publish new content. Now, this does not mean that you should just publish for fun to publish, as with most things, the amount of quality assets. However, constant updating of your website is much better than mega-updates once or twice a year. This will not only help your ranking, but will make your site feel a lifetime and will offer you a more attractive experience for your visitors.

Update projects: Develop a content strategy that involves adding new projects periodically, setting deadlines and sticking to them.
Keep the blog fresh: set yourself a goal, if you have a blog or a news section, this could be a publication per month or twice a week.
Include keywords

Keywords allow Google to determine the importance of your content for a particular search term. For example, if you are a residential architect and your project descriptions include words such as "home", "home", "single family", etc., you will probably rank higher for search terms than saying " Museum "or" library ".

Mix them up: Aspire 4-5 keywords or phrases in the descriptions of your project and copy the website, making sure they focus on your expertise or cater to your clientele.
Use it in a sentence: keep the contextual keywords by using them in sentences and repeat the same concept using different words.
Stay local: Also, make sure to include project locations (city, region, country) as these can help improve your ranking for specific geographic searches.
Create backlinks

The backlinks are when another website returns to your site. Again, quality is better than quantity. Google determines in part the ranking of a website by the frequency with which this site is referenced by others, essentially quality by association. Although this happens organically, there are several ways to generate new links by yourself.

Social Profiles: Create profiles on sites like Facebook, Twitter or Instagram to promote and share your work.
Architectural Profiles: Make sure your website URL is up-to-


More than likely, you've heard the term SEO, but, for the uninitiated, SEO literally means search engine optimization - technical jargon for a set of methods used to increase your site's ranking in search results Of Google.

Now, why should you care? Well, according to this article issued by SEO gurus at MOZ, the top 3 posts in Google's search results represent a whopping 55% of organic clicks, the first point being net by more than 30%.

Think about this, more than a third of visitors click on the first result they see. Naturally, everyone wants to be number one, so we've outlined below 5 steps you can take to help improve your site's ranking.

Take inventory

The first step is to make sure your website meets the most basic SEO criteria. These things are often forgotten when new content is uploaded but play a vital role for your site to rank well. For example:

Meta Title Tags: Make sure you have set a meta-title for each page. These are very important because they bring keywords and will be displayed in Google's search results.
Meta Description Tags: Make sure you have a meta description on each page. These do not have keyword value, but are important to humans because they appear under the title of your webpage in Google.
Page Topics: Make sure you have headers on each page of your website. These are typically headers, subheadings, and page titles (that is, the title of your project).
Publishing

Google rewards websites that stay up-to-date and often publish new content. Now, this does not mean that you should just publish for fun to publish, as with most things, the amount of quality assets. However, constant updating of your website is much better than mega-updates once or twice a year. This will not only help your ranking, but will make your site feel a lifetime and will offer you a more attractive experience for your visitors.

Update projects: Develop a content strategy that involves adding new projects periodically, setting deadlines and sticking to them.
Keep the blog fresh: set yourself a goal, if you have a blog or a news section, this could be a publication per month or twice a week.
Include keywords

Keywords allow Google to determine the importance of your content for a particular search term. For example, if you are a residential architect and your project descriptions include words such as "home", "home", "single family", etc., you will probably rank higher for search terms than saying " Museum "or" library ".

Mix them up: Aspire 4-5 keywords or phrases in the descriptions of your project and copy the website, making sure they focus on your expertise or cater to your clientele.
Use it in a sentence: keep the contextual keywords by using them in sentences and repeat the same concept using different words.
Stay local: Also, make sure to include project locations (city, region, country) as these can help improve your ranking for specific geographic searches.
Create backlinks





The backlinks are when another website returns to your site. Again, quality is better than quantity. Google determines in part the ranking of a website by the frequency with which this site is referenced by others, essentially quality by association. Although this happens organically, there are several ways to generate new links by yourself.

Social Profiles: Create profiles on sites like Facebook, Twitter or Instagram to promote and share your work.
Architectural Profiles: Make sure your website URL is up-to-date in your profile on sites like Architecture & style and others.
Architecture Awards: Each time you receive a prize, make sure that the awarding agency adds a link to your homepage or project page on their site.
Blog submissions: Submit your work on lifestyle sites or create blogs and make sure to include a link to your website in the body text.

Methods of use


There are a number of free and / or paid tools out there to track and manage your SEO progress. We recommend a couple free below that you can start using today. Note that for both you will need a Google Account (which is chic).

Analytics: Google Analytics. Track the number of visitors your website receives, what they are watching and where they come from.

Keywords: Google Webmaster Tools. See the keywords your website ranks on and where Google results are displayed.
I hope this helps you get started.

News via Archdaily